Surround Yourself With Mentors.
13

Apr

What Twitter Search Can Mean for Businesses

Posted by admin as businessfromhomeonline

The business and marketing implications in using social media are staggering. People are tired, fed-up and down right resistant to ‘hype’ marketing. People now are realizing that the majority of commercials are blatant lies of large companies desperately trying to squeeze one more buck out of a defective, poor or dangerous product.  So what are today’s consumers doing to fill their need to find quality products or services?  Easy, they are asking their families, friends and extended online social communities for recommendations.  It’s called RECOMMENDATION MARKETING.

Well, that’s no big surprise BUT it is called RECOMMENDATION marketing which implies that you need to be asked first for your opinion…ahem…your recommendation.  In order to be asked for a recommendation you must be known, trusted and perceived as knowledgeable or an expert in whatever it is of interest.   So how do you manage to be this trusted expert that people go to for recommendations? It is really quite simple…you care about them FIRST.  You establish relationships with them FIRST.  Learn more about establishing relationships in social media by watching Perry Belcher’s ‘Cocktail Party” video.  ‘Nuff said.

As Chris Crum from WebPro News states, social media (specifically Twitter) is A Gateway to Potential Customers.

While many still struggle to find a purpose for using Twitter, and Twitter ceases to generate revenue for itself (though it’s coming sooner or later), the social network continues to take the world by storm. Naturally there are plenty of opportunities there or businesses to capitalize on.

New data from comScore indicates that Twitter approached 10 million users in February. That’s a growth of over 700% from February 2008. On top of that, worldwide visitors climbed over 5 million more. Just in the US, visitors climbed over 1000% in a year’s time.

The two largest age demographics on Twitter are the 45-54 crowd, and the 25-34 crowd. Interestingly, the youngsters (12-17) are the smallest demographic as comScore notes, referencing info from Alexei Oreskovic of Reuters.

There are still many unanswered questions about the best ways to use Twitter for marketing. Not everyone agrees on the best practices. Mike McDonald of WebProNews had an interesting discussion about this with SageRock’s Sage Lewis that is definitely worth checking out.

All that being said…social media is THE new marketing in a kinder, gentler manner. Join me to find out exactly how to become the known, trusted expert in your field to advance your business.

 

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05

Mar

How Will You Market Your Business From Home_Work in 10 Years?

Posted by admin as businessfromhomeonline

Listen to what Reid Hoffman predicts for marketing on the internet and social media in 10 years. 

A conversation with Reid Hoffman, co-founder of Linkedin.com and Charlie Rose:

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14

Feb

Current Trends Encourage More People to Work from Home

Posted by admin as Uncategorized

OK, so we are still thinking about a business from home_work.  I read some very interesting insights from University of Missouri Live and Learn and will share a few here. Linda Benedict states:

“To be successful at a home-based business, you not only have to be good at what you do,
but you have to be good at letting others know how good you are at what you do.
You have to come up with a plan to get your product or service in the market place.
You have to come up with a marketing plan.

This marketing plan involves two parts:

    * You have to figure out who the market is
    * You have to make the product or service known to that market. These two work together.”

Getting the word out and doing it well is all new in today’s world.  In days of old, letting others know what you had and how good you are was door to door (too dangerous and out of the question for women), and then home parties and “meet-ups” (too time consuming (more on that in another post)).  And finally there is the internet.  Sounds crazy but now even some internet techniques are “old hat”.

The article goes on to discuss the best and most trusted form of marketing…Word-of-mouth. This type of promotion is particularly valuable for a home-based business because it’s free. Be sure the word passed is favorable.

So what happened here.  I was talking about the internet and then all of a sudden I am talking about word of mouth.  Well, actually, word of mouth on the internet is the hottest and best and fastest way to get the word out on your business from home_work.  It is called Web 2.0 and social media.  This is huge and requires a bit of navigation as it is growing daily and I will post greatly on this topic.  To get a head start check out the free information at Extreme Cash Coaching and I will see you on the next post.

 

Rowan

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12

Feb

Why Consider a Business From Home_Work?

Posted by admin as businessfromhomeonline, businessfromhomeopportunity, businessfromhomework

Let me be blunt. Now is the best time to start a
business from home_work because no traditional job or
company is secure.  Period. You need to start now to
secure a second income with a business from home_work
to earn extra income and grow it into an income replacement
when needed. OK,if I lose my job I will just get another one right?

The Wall Street Journal reported the following:
In November, Julia Otto was headed to her first day on a new job, car keys in hand,
as an administrative assistant with a New Orleans construction company when her phone rang.
Her position was eliminated before she even started.

OK, but why a business from home-work?  Because it is your business, you are
in control and because more people are spending time online than ever before.

From the same Wall Street Journal article:
“It’s been decades since Americans had this much time on their hands and
– thanks to the Web — never have there been so many opportunities to burn it.

The current state of the economy and more people than ever being online both point to
increasing  opportunities for online business from home_work. That being said
what ever online business you are drawn to you will need mentoring and help in finding
tips and low cost tools that work. Here is an online community that helped me greatly,
Extreme Cash Coaching.

There’s huge value in surrounding yourself with other smart marketers.

Rowan

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