What Twitter Search Can Mean for Businesses

Posted by admin as businessfromhomeonline

The business and marketing implications in using social media are staggering. People are tired, fed-up and down right resistant to ‘hype’ marketing. People now are realizing that the majority of commercials are blatant lies of large companies desperately trying to squeeze one more buck out of a defective, poor or dangerous product.  So what are today’s consumers doing to fill their need to find quality products or services?  Easy, they are asking their families, friends and extended online social communities for recommendations.  It’s called RECOMMENDATION MARKETING.

Well, that’s no big surprise BUT it is called RECOMMENDATION marketing which implies that you need to be asked first for your opinion…ahem…your recommendation.  In order to be asked for a recommendation you must be known, trusted and perceived as knowledgeable or an expert in whatever it is of interest.   So how do you manage to be this trusted expert that people go to for recommendations? It is really quite simple…you care about them FIRST.  You establish relationships with them FIRST.  Learn more about establishing relationships in social media by watching Perry Belcher’s ‘Cocktail Party” video.  ‘Nuff said.

As Chris Crum from WebPro News states, social media (specifically Twitter) is A Gateway to Potential Customers.

While many still struggle to find a purpose for using Twitter, and Twitter ceases to generate revenue for itself (though it’s coming sooner or later), the social network continues to take the world by storm. Naturally there are plenty of opportunities there or businesses to capitalize on.

New data from comScore indicates that Twitter approached 10 million users in February. That’s a growth of over 700% from February 2008. On top of that, worldwide visitors climbed over 5 million more. Just in the US, visitors climbed over 1000% in a year’s time.

The two largest age demographics on Twitter are the 45-54 crowd, and the 25-34 crowd. Interestingly, the youngsters (12-17) are the smallest demographic as comScore notes, referencing info from Alexei Oreskovic of Reuters.

There are still many unanswered questions about the best ways to use Twitter for marketing. Not everyone agrees on the best practices. Mike McDonald of WebProNews had an interesting discussion about this with SageRock’s Sage Lewis that is definitely worth checking out.

All that being said…social media is THE new marketing in a kinder, gentler manner. Join me to find out exactly how to become the known, trusted expert in your field to advance your business.

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